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Sales never was and never should be an entry level role.


SDRs and BDRs are an entry level role


See a lot of talk surrounding this lately.



Sales never was and never should be an entry level role.



These people are first hand experience with your clients.




Clients, the people that fuel your organization with revenue.



But I can see why it’s gotten this way.



Sales has lost its luster.



It’s become a spam engine for obsessive marketing.



Sales people used to be;


Advisors

Consultants

Value drivers

Problem solvers

Professionals


The state of sales going into 2024 is a mess and it’s time that organizations and sales people people use the holiday downtime to reflect on what limited their success in 2023.


It’s time to make a decision. Either;


Continue burning through cash with terrible GTM.


Or


Make sales professional again.


It’s your choice.


📣 Want to discuss how you can make your team professionals in 2024 and actually affect the change that’s needed to increase sales?


Connect with me today and let’s chat!


CT






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