Business Acumen is the new sales attention grabber.
And for good reason.
A commercially viable sales strategy should be on everyone’s mind as they settle into the year.
But what is commercial viability and how do we achieve this by building business acumen?
Firstly, commercial viability starts with understanding the wider landscape of what affects deals.
While it starts with product and ends with a solution, it is important to understand the external market factors and how they dictate your clients internal process.
Multi threading is a primary component but the account plan needs to do more than understand the ICPs on the call list.
Anyone looking to discuss this further I will be setting up a live session shortly.
Connect with me today to be added to the invite.
And yea, it’s free.
CT
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